The University of Law is the longest-standing provider of legal education in the country - which means they have no problem attracting students who've already decided on a career in law. But engaging those 17 year-olds less sure about their future career path (and let's face it, that's most of them) was proving to be a much tougher task.
To pull in a whole new pool of people not previously considering a degree in law, the organisation needed something pretty standout. So we gave them just that, with #LiveProspectus - the world's first socially-curated university prospectus.
We hit on the idea after noticing that the current blueprint for prospectuses fails to give would-be students a real idea of what to expect from life at university. Usually, a prospectus is a bible-thick booklet featuring stock shots of a perfectly diverse bunch of students sunning themselves outside a lecture hall - alongside reams of copy about the technicalities of study. #LiveProspectus broke that model in every way possible: a constantly updating hub of content made primarily by current students (who we trained up in the art of video-making) which finally showed university life through the students' eyes. Gone was the boring photography of lecturers posing pensively in the university grounds - in its place came authentic, student-created content focusing on topics that prospective students really want to hear about.
Our group of students continue to add to #LiveProspectus in their own time - meaning ULaw now has a constantly relevant, ever-evolving place to direct its prospective students towards.