The nature of Lynx's Facebook fanbase (teenage, savvy, and online for more hours a day than they're not) demanded an above-average social media strategy. So we made sure we give them just that. In the peak of the 'always on' craze, we created something compelling for the kids every single day, built the Facebook fanbase up to 1.2m followers, and won some industry awards along the way.
As well as the usual timely, reactive social strategy, we also ran a host of post series (one of which let me put my long copy skills to the test), and built a handful of simple, useful 'get the girl' microsites.
Our work bagged two silver DMAs and two Rev finalist awards - and hopefully helped some spotty teenagers get some action.